I transform how media gets planned — with AI
Not a pile of tools. A better operating system for how teams brief, plan, activate, and optimize — moving from assisted to augmented to agentic, with a human owning the decisions that matter. Across a Fortune 500 portfolio. Built to travel.
Most teams chase a better tool. The edge is a better operating system.
A pile of AI tools is something anyone can buy. The real advantage is the system underneath — how teams brief, plan, activate, and optimize. Tools bolt on and fade. An operating system restructures the work, and the advantage compounds.
- Bought for optics, bolted onto old workflows
- Measured in hours saved
- Anyone can buy the same one
- The advantage evaporates
- Restructures how teams actually work
- Measured in business outcomes
- Built once — and it travels
- The advantage compounds
Tools are a commodity. An operating system that changes how media gets planned, activated, and measured is a durable, portable advantage.
Not a better tool — a better operating system.
One system that climbs the AI curve — assisted, augmented, agentic. How fast it climbs depends on the stakes; a human always owns the decisions that matter.
Two functions. One operating system. Measured in outcomes.
The same system, applied to two very different functions — planning and partnerships. Build it once; it travels. Measured against the agency baseline.
Building the next operating system for media.
I'm a media leader operating at the intersection of cross-channel strategy, full-funnel performance, and AI-enabled media transformation. I build and operationalize the end-to-end planning and activation workflows that turn business goals into structured, high-performing campaigns — moving teams from brief to market faster, with better decisions at every stage.
Across 12+ years leading media for a Fortune 500 portfolio, the through-line has been the same: turn complex strategy into executable systems that deliver against real business outcomes.
My goal now is to define what high-performing, AI-enabled media systems actually look like in practice — not just on paper.
How to AI-enable planning and activation — the playbook.
The category is unclaimed. Let's plant the flag.
For agencies and marketing teams that want to AI-enable planning and activation the right way — repeatable, human-owned, measured in outcomes.