What is Brief-to-Boardroom?

Brief-to-Boardroom is an AI-enabled media planning workflow. A raw client brief enters; an executive-ready, decision-driving plan leaves — faster and more defensible than the agency baseline, with a human owning every decision.

What is Partner-to-Performance?

Partner-to-Performance applies the same operating system to partnership and channel evaluation — partners evaluated, briefed, and activated faster than the agency baseline, evidence-based at every gate.

How is the work measured?

In business outcomes against the agency or pre-AI baseline — speed to decision, time to launch, and performance lift — not hours saved.

Integrated Media Leader

I transform how media gets planned — with AI

Not a pile of tools. A better operating system for how teams brief, plan, activate, and optimize — moving from assisted to augmented to agentic, with a human owning the decisions that matter. Running today across a Fortune 500 portfolio with $200M+ in annual media investment. Built to travel.

See the proof How the method works ↗

Speed to market

55%↓

reduction · vs. pre-AI baseline

Speed to decision

57%↓

reduction · vs. pre-AI baseline

Time to launch

50%↓

reduction · vs. pre-AI baseline

Across a Fortune 500 portfolio · Built to travel

My Method

Not a better tool — a better operating system.

One system that climbs the AI curve — assisted, augmented, agentic. Autonomy is earned run by run — machine-verified where it can be, human-owned where it can't. A human owns the decisions that matter.

MODE 01 Automate Routine, rules-based work. Runs on its own.

→

MODE 02 Augment The judgment calls. AI drafts; a human decides and ships.

→

MODE 03 Agentic Goal-driven workflows. Governed by the Autonomy Framework — earned, never assumed.

See how it works ↗

Case Studies

One operating system. Proven on two functions. Measured in outcomes.

The same system, applied to two very different functions — planning and partnerships. Build it once; it travels. Measured against the pre-AI baseline.

About Me

Building the next operating system for media.

I'm a media leader operating at the intersection of cross-channel strategy, full-funnel performance, and AI-enabled media transformation. I build and operationalize the end-to-end planning and activation workflows that turn business goals into structured, high-performing campaigns — moving teams from brief to market faster, with better decisions at every stage.

Across 12+ years leading media for a Fortune 500 portfolio — $200M+ in annual investment across B2B, SMB, and fintech, leading cross-functional teams of 20 — the through-line has been the same: turn complex strategy into executable systems that deliver against real business outcomes.

My goal now is to define what high-performing, AI-enabled media systems actually look like in practice — not just on paper.

Work with me

Writing

How to AI-enable planning and activation — the playbook.

A seven-part playbook, publishing in sequence — the operating system thesis, the Autonomy Framework that governs it, and the practice of running both. Written from a system in production, not a point of view about one.

All writing ↗

Let's make this operating system how your organization works.

For CMOs and agency leaders who want AI-enabled planning and activation built the right way — repeatable, human-owned, measured in outcomes.

Get in touch Explore the method ↗